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Xiaomi’s New Intelligent Network Platform To Offer Blockchain-Based ‘Mili’ As Reward

Chinese smart phone maker Xiaomi on Wednesday unveiled the 2B platform called Mi Router (for the enterprise) and the 2C blockchain product, dubbed Xiaomi WiFi Chain(for the individual),allowing users to earn ‘mili’ as the reward.

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Supported by the cloud service provider Kingsoft Cloud, Mi Router is designed to provide services for enterprises. The new intelligent network platform will help users quickly detect network problems and improve the service quality.

Xiaomi’s Wifi Chain, initially launched in April, is a new blockchain-based application which offers the chance to earn ‘mili’. ‘Mili’(rice grain, in translation) can be seen as the token in the Xiaomi ecology with limited supply and fixed daily output. It can be used for consumption and exchange.

The difficulty of earning ‘mili’ will increase as time goes by. Users can obtain it by logging on a daily basis, sharing WiFi network, connecting new IoT devices, experiencing Xiaomi Youpin, inviting friends to join it,using AI features to speed up the network,etc.

The launch of Mi Router allows ‘mili’ to circulate not only among individual customers, but also among institutional customers. Companies can also receive ‘mili’ bonus.

In March, Xiaomi has launched its blockchain game, Crypto Rabbits, which feed on ‘mili’. The game allows users to collect and breed digital rabbits, and with blockchain, every pet is unique in the world, cannot be copied, modified or destroyed by anyone.

Mili is Xiaomi’s new blockcain experiment to lure new users. At present, mili are gradually integrated into Xiaomi’s core products and numerous internet businesses. Prior to this, China’s ecommerce giant JD.com released a blockchain mini-program on Wechat, dubbed “Hash Manor” in which users can earn “Jingxin”, a token in the ecosystem for usage and exchanging gifts.

It remains to see whether Xiao’s blockchain product will spark a new wave of blockchain and cryptocurrency hype in China.  But most of China’s internet companies, including Baidu, Alibaba, Tencent and NetEase have rolled out blockchain products.

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